OMI advertising
Date of publication: 14 March 2019
Raffaello Words: advertising campaign in retail chains
OMI Agency developed concept for the Raffaello advertising campaign in retail chains "What does it mean to love?". Our tasks included: bright key-visual, creative designs and layouts’ adaptation. We also provided such options as logistics, booking and materials’ production.

Campaign "What does it mean to love?" encouraged everyone to think about their feelings and to express love more often. Each candy’s package contained words that express feelings, for example: «appreciate», «pamper», «love», «wait» and many others.

Advertising campaign was held in Russia and covered almost all major local and federal retail chains.

#OMI #advertising # Raffaello #TRM #Creative


Olga Frolova, PR - manager


Тел.: +7 495 935 71 50

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