Raffaello Words: advertising campaign in retail chains
Campaign "What does it mean to love?" encouraged everyone to think about their feelings and to express love more often. Each candy’s package contained words that express feelings, for example: «appreciate», «pamper», «love», «wait» and many others.
Advertising campaign was held in Russia and covered almost all major local and federal retail chains.
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Olga Frolova, PR - manager
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