Raffaello spring promo-campaign in Mongolia and Kyrgyzstan
The simple mechanic is a key to successful promo-campaign. Every customer could get a gift (flowers’ bouquet with creative sticker or beautiful gift package) after the Raffaello purchase in special brand boutiques.
We achieved high results because of accurate timing and competent promotion organization.
During the promo-campaign in Mongolia 900 visitors received bouquets and more than 1,500 people brightly decorated Raffaello purchases.
In Kyrgyzstan we developed exclusive boutiques in major shopping centers and got the support of popular local Instagram bloggers. The total number of Instagram-contacts exceeded 32 000!
Olga Frolova, PR-manager